Camping agay > Campsite > A family tale
A Family Tale
« My family invites you to make the most of your dream holiday here at Esterel Caravaning.
Founded by my parents Jean and Jacqueline Laroche in 1976, I’ve since taken the reins for the past 25 years. Our establishment has since become one of the flagship icons of French / European outdoor hospitality.
Each & every winter, my team and I strive to ensure that Esterel Caravaning meets your expectations.
I wish you all a pleasant holiday with us, right here at Esterel Caravaning. »
Delving into a love story
In 1974, my parents, lawyers by profession, bought 12 hectares of scrubland deep in the Esterel mountains.
They aspired to create a luxury caravan site on these three treeless hills where space, greenery, and Provencal-style buildings exist in harmony. This was a completely revolutionary concept in the 1970s, during a period when camping holidays were stereotypically associated with basic tents and rudimentary holidays.
From day one, after having drawn up the plans of the buildings, the roads, the toilets and the sites, my parents put themselves at the head of an army of bulldozers, dynamiting the rocks and creating the foundations that became Esterel Caravaning: complete with its iconic terraces with sea views and views of the Massif de l’Esterel.
After 2 years of work, having themselves cut the 25,000 old tiles that cover the current buildings, Esterel Caravaning opened its doors.
On July 14, 1976, after a resounding inauguration of photographers and accompanied by local & regional dignitaries, Esterel Caravaning welcomed its very first guests.
At the time, with 18 pitches equipped with individual sanitary facilities for leisure caravans, the installation of mobile homes, a bar, a restaurant, a snack bar with take-away meals, a boutique shop & 2 heated swimming pools, this avant-garde concept, earned Esterel Caravaning praise from the national press.
The entire build took 7 years of hard work from my parents. 30,000 trees were planted to protect the environment and to this day every year, during the winter, trees and flowers are planted and improvements of all kinds are made.
After listening to your feedback & requests, in 2022, I created the all-new VIP Plage and we plan to continue to improve the Water Park by adding a brand new slide.